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Persuasion Archive
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I’m a Lawyer. Why Should I Care About Typography?
by Matthew ButterickPosted on September 26, 2011 | 3 CommentsA brief question and answer regarding how using proper typography can increase the persuasiveness of legal writing. -
The Dangers of Disgust in the Courtroom
by Pascale Sophie Russell, Ph.D. and Roger Giner-Sorolla, Ph.D.Posted on July 26, 2011 | 1 CommentTwo kinds of anger are discussed: moral anger and moral disgust. Which would you like? -
Narrative Persuasion in Legal Settings: What’s the Story?
by Philip J. Mazzocco, Ph.D. and Melanie C. Green, Ph.D.Posted on May 30, 2011 | 20 CommentsA new look at the narrative in legal settings with reactions from two trial consultants. -
Are Your Jurors Mad or Sad?
by Karen Page Winterich, Ph.D.Posted on May 30, 2011 | 1 CommentHow jurors emotional state contributes to their eventual verdict. And how you can figure out how to modify that emotional state! -
Eyeglasses and Mock Juror Decisions
by Michael J. Brown, Ph.D.Posted on March 30, 2011 | 21 CommentsThis is the research which was publicized this month by the New York Daily News and then spread all over the internet via blogs and commentary. Occasionally, research is misinterpreted. This is one of those times. Get the real story here. -
How To Present Yourself In Court To Be Optimally Likable and Persuasive
by Katherine JamesPosted on November 1, 2010 | 3 CommentsIt is so simple, really. In order to be likeable and persuasive in court all you have to do is: •be yourself •really listen •make great eye contact •smile more than you frown •have a great voice •gesture naturally •become a fabulous story teller -
![It's 2010. Why are we even talking about gender and the practice of law? Haven't we already "Come a long way, baby?" Hasn't the powerful female lawyer portrayed on the myriad TV legal dramas sent the message to the public that being a good lawyer has nothing to do with […]](https://thejuryexpert.com/wp-content/uploads/2011/01/Dominiccartoonspeak-144x130.jpg "Snips and Snails and Puppy Dog Tails: Does What We’re Made of Make a Difference in the Courtroom?")
Snips and Snails and Puppy Dog Tails: Does What We’re Made of Make a Difference in the Courtroom?
by Laura Dominic, M.A.Posted on September 1, 2010 | 5 CommentsIt's 2010. Why are we even talking about gender and the practice of law? Haven't we already "Come a long way, baby?" Hasn't the powerful female lawyer portrayed on the myriad TV legal dramas sent the message to the public that being a good lawyer has nothing to do with […] -
![Divorce is one of life's most stressful events, rated by some as more stressful than being fired, having a major personal injury or illness, or even going to jail. On top of the many life changes and uncertainties that come with divorce is the divorce process itself, multiplying stress with […]](https://thejuryexpert.com/wp-content/uploads/2011/01/BlountPrattdivorce-201x130.jpg "“I Hate That #@*%!”: Overcoming the He-Said She-Said Battle in Family Law Cases")
“I Hate That #@*%!”: Overcoming the He-Said She-Said Battle in Family Law Cases
by Andrea Blount, Ph.D. and Paula Pratt, J.D.Posted on September 1, 2010 | No CommentsDivorce is one of life's most stressful events, rated by some as more stressful than being fired, having a major personal injury or illness, or even going to jail. On top of the many life changes and uncertainties that come with divorce is the divorce process itself, multiplying stress with […] -
![In our quest to perfect our trial skills and improve outcomes, lawyers and trial consultants have, for at least 30 years, turned to science. Our understanding of it is incomplete and our implementation imperfect, yet we make progress. But sometimes our incomplete knowledge does a disservice, as does the treatment […]](https://thejuryexpert.com/wp-content/uploads/Holmquist-1lizard-201x130.jpg "The Reptile Brain, Mammal Heart and (Sometimes Perplexing) Mind of the Juror: Toward a Triune Trial Strategy")
The Reptile Brain, Mammal Heart and (Sometimes Perplexing) Mind of the Juror: Toward a Triune Trial Strategy
by Jill P. Holmquist, J.D.Posted on July 1, 2010 | 6 CommentsIn our quest to perfect our trial skills and improve outcomes, lawyers and trial consultants have, for at least 30 years, turned to science. Our understanding of it is incomplete and our implementation imperfect, yet we make progress. But sometimes our incomplete knowledge does a disservice, as does the treatment […] -
![A litigator who uses probabilistic arguments to his advantage has a powerful and persuasive tool at his disposal. Even an elementary knowledge of probabilistic thinking and knowing when to and when not to employ probabilistic principles can make the difference between convincing a jury of a statement's truth versus allowing […]](https://thejuryexpert.com/wp-content/uploads/Denis-1cointoss-201x130.gif "Persuading with Probability: The Prosecution of O.J. Simpson")
Persuading with Probability: The Prosecution of O.J. Simpson
by Daniel J. Denis, Ph.D.Posted on July 1, 2010 | 8 CommentsA litigator who uses probabilistic arguments to his advantage has a powerful and persuasive tool at his disposal. Even an elementary knowledge of probabilistic thinking and knowing when to and when not to employ probabilistic principles can make the difference between convincing a jury of a statement's truth versus allowing […]