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Persuasion Archive
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![The digital version of The Jury Expert has been successful beyond our expectations. That was not always the case. When the print version of The Jury Expert was discontinued in 2007, we had fewer than 500 subscribers. The publication is very different now but what we’ve noticed is that an […]](https://thejuryexpert.com/wp-content/uploads/small-115x115.png "Classics: Everything Old Is New Again")
Classics: Everything Old Is New Again
by Rita R. Handrich, PhDPosted on August 1, 2013 | 1 CommentThe digital version of The Jury Expert has been successful beyond our expectations. That was not always the case. When the print version of The Jury Expert was discontinued in 2007, we had fewer than 500 subscribers. The publication is very different now but what we’ve noticed is that an […] -
Pretrial Publicity and Courtroom Umami
by Celia R. Lofink, Ph.D. and Marie Mullaney, M.S.Posted on May 31, 2013 | 5 CommentsHow about tossing a spice bomb at negative pretrial publicity? -
Beyond Expert Credentials: Every Aspect of Credibility Counts
by Charlotte A. (Charli) Morris, M.A.Posted on March 31, 2013 | 13 CommentsPreparing expert witnesses to be likable and persuasive to the jury. What needs to happen? -
![Don’t miss our trial consultant responses at the end of this article: Roy Aranda, Gabrielle Smith, Stanley L. Brodsky, and George Kitahara Kich, and a response to the consultants from the authors. The Effect of Resource Scarcity on the Categorization of Biracial Faces Whether at the supermarket or jogging through […]](https://thejuryexpert.com/wp-content/uploads/recession_Thumb-115x115.png "Does this Recession Make Me Look Black?")
Does this Recession Make Me Look Black?
by Christopher D. Rodeheffer, M.S. and Sarah E. Hill, Ph.D. and Charles G. Lord, Ph.D.Posted on March 31, 2013 | 1 CommentDon’t miss our trial consultant responses at the end of this article: Roy Aranda, Gabrielle Smith, Stanley L. Brodsky, and George Kitahara Kich, and a response to the consultants from the authors. The Effect of Resource Scarcity on the Categorization of Biracial Faces Whether at the supermarket or jogging through […] -
The Power to Judge: Social Power Influences Moral Judgment
by James McGee, M.A.Posted on March 31, 2013 | 9 CommentsIn which direction does social power change how we see case facts and hear your story? Original research with tips on application. -
Three Critical Components in Litigation Graphic Design That You’re Not Doing
by David W. Mykel, MAPosted on March 31, 2013 | 3 CommentsMake your litigation graphics speak to today's jurors. Words and pictures to show you how. -
When Should Lawyers Use Big Words?
by Adam Alter, Ph.D.Posted on March 31, 2013 | 10 Comments"Drunk tank pink". It's a great phrase and when you see what it means, you'll grin and have a terrific after-hours tidbit. -
Abstract Thinking Reduces Conservatives’ Prejudice Against Stigmatized Groups
by Jamie B. Luguri and Jaime L. Napier, PhD and John F. Dovidio, PhDPosted on November 28, 2012 | 6 CommentsAre there strategies you can use to reduce bias conservative jurors may have toward "non-normative" groups? Why, yes. -
Musings from the Deliberation Room: The Impact of Humor on Juror Decision-Making
by Jaime Bochantin, Ph.D.Posted on November 28, 2012 | No CommentsHow humor helps (or hinders) deliberations and how you can use humor style in voir dire. -
![Tell ‘em what you’re going to tell ‘em; Tell ‘em; Tell ‘em what you told ‘em; Sit down. –an old trial truism that isn’t very true. Let me tell you a story: One fine day, The Three Bears sat down to eat breakfast. But their porridge was too hot, so […]](https://thejuryexpert.com/wp-content/uploads/prospective_thumb.png "The Closing Argument: Telling the Future, Not the Past")
The Closing Argument: Telling the Future, Not the Past
by Bob GerchenPosted on July 31, 2012 | 30 CommentsTell ‘em what you’re going to tell ‘em; Tell ‘em; Tell ‘em what you told ‘em; Sit down. –an old trial truism that isn’t very true. Let me tell you a story: One fine day, The Three Bears sat down to eat breakfast. But their porridge was too hot, so […]