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Persuasion Archive
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The Graphics Guy: Turning Timelines into Plotlines
by Jason BarnesPosted on March 1, 2009 | 12 CommentsConsider the humble timeline. A trial graphic staple, it is often the first to be constructed. There are even computer applications devoted to the automatic creation of timelines. However, in spite of the widely held opinion that storytelling is the most powerful means of communication, […] -
Grime and Punishment: How Disgust Influences Moral, Social and Legal judgments
by Yoel Inbar, Ph.D. and David Pizarro, Ph.D.Posted on March 1, 2009 | 7 CommentsWe experience a wide range of emotions every day: a bad mood because we skipped breakfast, anger because we got cut off in traffic, and even nostalgia from receiving an old picture of high school friends over email. To be sure, the insight that emotions influence judgment existed long before […] -
Injured Body, Injured Mind: Dealing with Damages for Psychological Harm
by Brian Bornstein, Ph.D. and Samantha SchwartzPosted on March 1, 2009 | 3 CommentsA principal function of the civil justice system is to make whole any person injured by another’s careless or intentional actions, insofar as that is possible. In theory, this applies to all types of injuries, whether they are of a physical, psychological, financial, or property nature. […] -
Strategies and Tactics for Addressing Anti-Muslim Bias in the Courtroom
by Naveen KhanPosted on January 1, 2009 | 2 CommentsWhat Is Anti-Muslim Bias? Imagine being a woman in your 70s bound to a wheel chair. You have just lost your husband. You are pleading with the justice system to enforce your rent control rights in an apartment where you have been paying rent, for over 20 years. You wear […] -
The Lesser Known Benefits of Forensic Animation
by Eugene LiscioPosted on January 1, 2009 | 2 CommentsThere are two great benefits that proponents of forensic animations like to advertise about their product. The first is that that having a courtroom animation increases the persuasiveness of an argument and the second is that an animation creates a lasting visual impression that is retained in jurors’ memories longer […] -
Discover the Power of Conceptual Persuasion
by Karyn J. TaylorPosted on November 1, 2008 | 1 CommentThere is only one true measure of a good legal graphic: does it persuade the trier of fact to “buy in” to your client’s point of view? That, after all, is the point of any courtroom presentation, and it makes no sense to spend your time (or your client’s money) […] -
Do Liberals and Conservatives Punish Differently?
by Bryan L. Koenig, M.A.Posted on November 1, 2008 | 4 CommentsLike lab rats hunger for food, people who judge a moral wrongdoing may hunger for the wrongdoer’s punishment. Neuro-imaging research even confirms that anticipation of a wrongdoer’s punishment activates a “pleasure center” of the brain (de Quervain, et al., 2004). Simply put, people are driven by punitive motivation. Also like […] -
Using the Science of Persuasion in the Courtroom
by Edward Burkley, Ph.D. and Darshon AndersonPosted on September 1, 2008 | No CommentsOftentimes, our ultimate goal when interacting with others is to change their mind and eventually their behavior. This change is called persuasion (Brock & Green, 2005). The judicial process is itself a display of social interaction with the ultimate goal of persuasion, from the authoritative figure of the judge to […] -
Getting Beyond the Catchy Phrase and Creating a Trial Theme that Truly Works
by Ken Broda-Bahm, Ph.D.Posted on July 1, 2008 | 2 CommentsBy now, the advice to “use a trial theme” is or should be familiar to any practicing litigator. It is intuitive to discover and use a statement that unifies and embraces your view of the entire case. But crafting the right theme involves much more than […] -
Caveats of the Death-Qualified Jury: Ways Capital Defense Attorneys Can Use Psycholegal Research to Their Advantage
by Brooke Butler, Ph.D.Posted on May 1, 2008 | 3 CommentsWhat is Death Qualification? Death qualification is a process unique to capital trials in which venirepersons (i.e., prospective jurors) are questioned about their beliefs regarding the death penalty. In order to be eligible for capital jury service, a venireperson must be able and willing to consider both legal […]