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Persuasion Archive
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![When the American Society of Trial Consultants was formed, over 30 years ago, the Pro Bono Committee was one of the first standing committees to be established. Initially the committee encouraged the members to offer Pro Bono services to their clients. Over the course of years we have reached out […]](https://thejuryexpert.com/wp-content/uploads/ProBonoGraphicCover-201x130.png "Need Help? ASTC’s Pro Bono Committee May Be Just What You Need")
Need Help? ASTC’s Pro Bono Committee May Be Just What You Need
by Ric DexterPosted on May 31, 2018 | No CommentsWhen the American Society of Trial Consultants was formed, over 30 years ago, the Pro Bono Committee was one of the first standing committees to be established. Initially the committee encouraged the members to offer Pro Bono services to their clients. Over the course of years we have reached out […] -
![Creating a trial presentation is a balancing act. We must balance advocacy with ethics, aesthetics with function, narrative with evidence. We are told that the most effective presentations show instead of tell, but in reality, the showing and the telling are also aspects of the presentation which must be balanced—the […]](https://thejuryexpert.com/wp-content/uploads/AssertionEvidenceGraphic-201x130.png "The Best Structure for Creating Trial Graphics")
The Best Structure for Creating Trial Graphics
by Brian Patterson and Jason BarnesPosted on May 31, 2018 | 2 CommentsCreating a trial presentation is a balancing act. We must balance advocacy with ethics, aesthetics with function, narrative with evidence. We are told that the most effective presentations show instead of tell, but in reality, the showing and the telling are also aspects of the presentation which must be balanced—the […] -
![We first met along the wide hallway at a conference center hotel on the outskirts of Chicago. Clint is a doctoral student at Michigan State University, so I probably started by paying my respects to Tom Izzo, who is one of the greatest college basketball coaches alive today. (Bill Self […]](https://thejuryexpert.com/wp-content/uploads/witnessthumb.png "Can I Get a Witness? An Interview with Clint Townson")
Can I Get a Witness? An Interview with Clint Townson
by Charlotte Morris and Clint TownsonPosted on May 31, 2018 | No CommentsWe first met along the wide hallway at a conference center hotel on the outskirts of Chicago. Clint is a doctoral student at Michigan State University, so I probably started by paying my respects to Tom Izzo, who is one of the greatest college basketball coaches alive today. (Bill Self […] -
![When people ask me whether the new CBS show “Bull,” which features a prominent trial consultant, accurately portrays the work we do, I tell them “Absolutely. We have a stylist from Vogue on staff to dress our clients, we hack into jurors’ private computers, we steal and bug the watches […]](https://thejuryexpert.com/wp-content/uploads/bull1-201x130.png "Trial Consultants, TV Law, and a Load of Bull")
Trial Consultants, TV Law, and a Load of Bull
by Richard GabrielPosted on December 16, 2016 | 5 CommentsWhen people ask me whether the new CBS show “Bull,” which features a prominent trial consultant, accurately portrays the work we do, I tell them “Absolutely. We have a stylist from Vogue on staff to dress our clients, we hack into jurors’ private computers, we steal and bug the watches […] -
What Television Can Teach Us about Trial Narrative
by Richard GabrielPosted on December 16, 2016 | 4 CommentsRichard Gabriel continues with ways TV shows can help make us better courtroom communicators. -
Juries, Witnesses, and Persuasion: A Brief Overview of the Science of Persuasion and Its Applications for Expert Witness Testimony
by Rebecca E. Velez and Tess M.S. Neal and Margaret Bull KoveraPosted on December 16, 2016 | 7 CommentsHere's a primer on persuasion--types of persuasion and how we use them presented by a group of academics and then trial consultants reactions. -
Graphics Double Comprehension
by Jason BarnesPosted on December 16, 2016 | 9 CommentsJason Barnes tells us why a picture paints more memorable words. -
Making It Moral: How Morality Can Harden Attitudes and Make Them More Influential
by Andrew LuttrellPosted on December 16, 2016 | 6 CommentsHere's one of those litigation advocacy secrets that we need to keep just between us. -
More Techniques for Uncovering Juror Bias before It’s Too Late
by Mykol C. Hamilton and Kate ZephyrhawkePosted on December 16, 2016 | 3 CommentsUncovering bias in change of venue surveys. -
![It comes as no surprise that when a witness is perceived as being credible, his or her messages will be more persuasive to the jury. Much academic research has been conducted to determine the primary characteristics that measure credibility. There has even been a scale developed to measure the perceived […]](https://thejuryexpert.com/wp-content/uploads/expertcredibility_thumb.png "How Does My Retained Expert Witness Improve Credibility?")
How Does My Retained Expert Witness Improve Credibility?
by Merrie Jo Pitera, Ph.D.Posted on April 20, 2016 | 4 CommentsIt comes as no surprise that when a witness is perceived as being credible, his or her messages will be more persuasive to the jury. Much academic research has been conducted to determine the primary characteristics that measure credibility. There has even been a scale developed to measure the perceived […]